In a significant environmental initiative aimed at bolstering green cover and recognizing the invaluable contributions of mothers, Assam's Chief Minister has launched a nationwide tree plantation campaign under the banner of ‘Ek Ped Maa Ke Naam.’ This initiative is part of the Amrit Brikshya Andolan (ABA) 2.0, a renewed effort to enhance environmental conservation through public engagement.
Objectives and Scope
The campaign, which runs from August 1 to August 15 this year, targets the plantation of three crore (30 million) trees across Assam.
This ambitious goal aligns with the broader objective of fostering a stronger connection between citizens and environmental stewardship.
By associating the campaign with the theme ‘Ek Ped Maa Ke Naam’—translated as ‘One Tree in the Name of a Mother’—the initiative seeks to honor the pivotal role of mothers in nurturing and sustaining life.
Participation and Registration
To facilitate widespread involvement, citizens are encouraged to collect saplings from designated local distribution centers.
Registration for the campaign is streamlined through a dedicated web portal and mobile app, allowing participants to sign up, collect saplings, and log their contributions.
Those who registered in the previous year are invited to update their details and geotag images of their plantations to track progress and ensure accurate reporting.
The Chief Minister has emphasized the need for enthusiastic public participation to replicate the success of previous editions of the ABA. The campaign not only aims to increase the state's green cover but also to deepen public engagement in environmental conservation efforts.
Significance and Expected Outcomes
The ABA 2.0, through its ‘Ek Ped Maa Ke Naam’ theme, seeks to intertwine environmental action with personal and cultural values.
By dedicating tree planting efforts to mothers, the campaign highlights the nurturing aspect of both parenthood and environmental responsibility.
This approach is expected to enhance the sense of personal investment and accountability among participants, thereby driving higher levels of engagement and success.
Moreover, the campaign underscores the importance of collective action in addressing environmental challenges.
By leveraging community involvement and technological tools for monitoring and reporting, the initiative aims to set a benchmark for large-scale environmental campaigns.
The ‘Ek Ped Maa Ke Naam’ campaign stands as a testament to Assam's commitment to environmental sustainability and community engagement. As citizens come together to plant trees in honor of their mothers, they contribute not only to the green cover of their state but also to a legacy of environmental responsibility that benefits future generations.