March 7th is celebrated annually as Jan Aushadhi Diwas to raise awareness about affordable generic medicines under the Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP).
- The celebration includes a week-long campaign, known as ‘Janaushadhi Week’, from 1st to 7th March across India.
Key Highlights of Jan Aushadhi Diwas
Inception and Evolution
- Launched on March 7, 2019, under the PMBJP to promote the use of affordable medicines.
- Original Scheme (2008): Started as the Jan Aushadhi Scheme under the Ministry of Chemicals & Fertilizers.
- Revamped in 2015: Renamed as Pradhan Mantri Jan Aushadhi Yojana.
- Renamed PMBJP in 2016: To strengthen the brand and expand its reach.
2025 Theme
- Theme: “Daam Kam – Dawai Uttam”
- Focuses on promoting affordable and high-quality medicines for all sections of society.
Features of PMBJP
- Affordable Medicines:
- Medicines are sold at 50-80% lower prices than their branded counterparts.
- Incentives for Entrepreneurs:
- A one-time Rs 2 lakh incentive is provided for PMBJKs in targeted regions or those run by women, ex-servicemen, divyang individuals, and SC/ST entrepreneurs.
- Suvidha Sanitary Napkins:
- Launched in 2019 at Rs 1 per pad, achieving 72 crore sales by January 2025.
- Jan Aushadhi SUGAM App:
- Helps locate nearby PMBJKs, compare medicine prices, and suggest affordable alternatives.
Impact on Public Health
- Provides access to affordable healthcare, especially for the economically weaker sections.
- Promotes the use of generic medicines, ensuring cost-effective treatment options.
Role in Strengthening Healthcare Infrastructure
- Encourages entrepreneurship through the establishment of PMBJKs.
- Supports healthcare inclusivity across urban and rural areas.
